Hello, I’m Tam.

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Education

BS  Technical Communications  /  Kennesaw State University  /  2009

MS Digital Audience Strategy  /  Arizona State University  /  2021

Experience

Communications Specialist, Cobb County Tax Commissioner’s Office – 2022 to Present

• Create and publish a variety of marketing materials including press releases, brochures, fliers, social media posts, newsletters, annual reports, videos, and more for a variety of internal and external customers. Update Tax Commissioner’s website and Intranet with timely information. 
• Work with subject matter experts to determine training department needs and deliverables. Prototyped and created SharePoint site, document templates, and learning activities using content provided by the training department. 
• Creating new training resources and updating existing resources using existing brand guidelines and developing new styles as required. 
• Prototype and create SharePoint site for the Tax Commissioner’s Office training department including document templates, creating new training resources and updating existing resources using brand guidelines.
• Develop apps using Microsoft Power Platform to augment work flows and training processes.
• Create social media campaigns focused on complex laws and procedures drilled down to understandable content meant to educate and inform customers. Provide internal and external customers with common questions to bridge the knowledge gap and provide excellent customer service.

Freelance Marketing & Digital Strategist – 2016 to Present

• Completed projects such as branded proposals, PowerPoint presentations, book editing, Amazon book introductions for a published author. Created and executed social media campaigns for a published author. 
• Designed planner stickers, journaling accessories, and printables for women ages 25 to 50 to make organization and planning more convenient, fun, and memorable. 
• Developed a mental health check-in printable based on research and feedback from a subject matter expert.
• Design and illustrate diverse characters for stickers, mugs, keychains, and apparel.
• Create presentations and documents based on outside agency’s style guide.

Marketing Associate, Northwest Exterminating – 2019 to 2020

• Most popular billboard sayings seen on perm billboard in 2019: “Mice, Mice, Baby” and “Do Spiders Make You Jump Jump?”
• Cultivated brand identity with conversational, educational tone.
• Designed print collateral such as buckslips included in billing and service-specific materials for upsell and cross-sell across the company’s 3 brands,
• Email campaigns designed to delight and educate customers with word puns.
• Analyzed website performance and provided feedback.
• Researched website based chat and implemented canned responses for support team.
• Developed brand-aligned messaging that captured reader’s attention with copy, highlighting customer pain points and the solution. Content also served to educate and inform customers about pest management services.
• Develop materials, automations, and resources for the HR and Retention team.

Senior Marketing Specialist, ChildPlus Software – 2009 to 2018

• Designed, implemented, and managed the company website through multiple iterations.
• Wrote scripts and edited video on SaaS features.
• Created email campaigns focusing on specific customer groups.
• Developed brand and style guide standards.
• Researched and implemented a website based chat.
• Created print collateral such as brochures, flyers, and postcards to support the sales team onboard more than 200 Head Start agencies.
• Primary writer for winning proposal to Los Angeles County of Education (LACOE) Head Start which served over 10,000 children. 
• Develop branding and brand voice over tenure, styleguide.